CANCER FABULOUS DIARIES

CANCER FABULOUS DIARIES

DESIGN:  BRANDING | GRAPHICS | EDITORIAL

DESIGN:  BRANDING | GRAPHICS | EDITORIAL

Rethink Breast Cancer called on us to work on a publication they were creating called Cancer Fabulous Diaries, which was the story of one young woman’s experience with the disease.  At the time, much of the literature on breast cancer was geared towards older women.  Silvia Soo wanted to change that by creating dialogue and offering information for younger women like herself.  With Cancer Fabulous Diaries, she gave a very honest and no-holds-barred look at living with breast cancer that incorporated humour, education and real-life stories from other women her age. 

Rethink Breast Cancer called on us to work on a publication they were creating called Cancer Fabulous Diaries, which was the story of one young woman’s experience with the disease.  At the time, much of the literature on breast cancer was geared towards older women.  Silvia Soo wanted to change that by creating dialogue and offering information for younger women like herself.  With Cancer Fabulous Diaries, she gave a very honest and no-holds-barred look at living with breast cancer that incorporated humour, education and real-life stories from other women her age. 

Rethink Breast Cancer called on us to work on a publication they were creating called Cancer Fabulous Diaries, which was the story of one young woman’s experience with the disease.  At the time, much of the literature on breast cancer was geared towards older women.  Silvia Soo wanted to change that by creating dialogue and offering information for younger women like herself.  With Cancer Fabulous Diaries, she gave a very honest and no-holds-barred look at living with breast cancer that incorporated humour, education and real-life stories from other women her age. 

Rethink Breast Cancer called on us to work on a publication they were creating called Cancer Fabulous Diaries, which was the story of one young woman’s experience with the disease.  At the time, much of the literature on breast cancer was geared towards older women.  Silvia Soo wanted to change that by creating dialogue and offering information for younger women like herself.  With Cancer Fabulous Diaries, she gave a very honest and no-holds-barred look at living with breast cancer that incorporated humour, education and real-life stories from other women her age. 

Rethink Breast Cancer called on us to work on a publication they were creating called Cancer Fabulous Diaries, which was the story of one young woman’s experience with the disease.  At the time, much of the literature on breast cancer was geared towards older women.  Silvia Soo wanted to change that by creating dialogue and offering information for younger women like herself.  With Cancer Fabulous Diaries, she gave a very honest and no-holds-barred look at living with breast cancer that incorporated humour, education and real-life stories from other women her age. 

C+C_CancerFabulous_Magazine_1

Initially the publication was to be more of a novel in scope and we were hired to simply create the layout.  But once we got to know Silvia we realized this could be something different.  Something that incorporated more of her personality and told her story & the stories of other women in a very real way without feeling like your typical medical literature.  We conducted a photo shoot with Silvia for cover and supporting images, and throughout the book we included many of her own personal photos taken throughout her journey, as well as illustrations done by her sister. 

Initially the publication was to be more of a novel in scope and we were hired to simply create the layout.  But once we got to know Silvia we realized this could be something different.  Something that incorporated more of her personality and told her story & the stories of other women in a very real way without feeling like your typical medical literature.  We conducted a photo shoot with Silvia for cover and supporting images, and throughout the book we included many of her own personal photos taken throughout her journey, as well as illustrations done by her sister. 

Initially the publication was to be more of a novel in scope and we were hired to simply create the layout.  But once we got to know Silvia we realized this could be something different.  Something that incorporated more of her personality and told her story & the stories of other women in a very real way without feeling like your typical medical literature.  We conducted a photo shoot with Silvia for cover and supporting images, and throughout the book we included many of her own personal photos taken throughout her journey, as well as illustrations done by her sister. 

Initially the publication was to be more of a novel in scope and we were hired to simply create the layout.  But once we got to know Silvia we realized this could be something different.  Something that incorporated more of her personality and told her story & the stories of other women in a very real way without feeling like your typical medical literature.  We conducted a photo shoot with Silvia for cover and supporting images, and throughout the book we included many of her own personal photos taken throughout her journey, as well as illustrations done by her sister. 

Initially the publication was to be more of a novel in scope and we were hired to simply create the layout.  But once we got to know Silvia we realized this could be something different.  Something that incorporated more of her personality and told her story & the stories of other women in a very real way without feeling like your typical medical literature.  We conducted a photo shoot with Silvia for cover and supporting images, and throughout the book we included many of her own personal photos taken throughout her journey, as well as illustrations done by her sister. 

CancerFabulous_1
CancerFabulous_2

We were honoured to be part of this project and proud that the Rethink team entrusted us with this special and important initiative.  The Cancer Fabulous Diaries is now part of a kit given to newly-diagnosed women so that others can benefit from the stories of Silvia and the other courageous participants.

We were honoured to be part of this project and proud that the Rethink team entrusted us with this special and important initiative.  The Cancer Fabulous Diaries is now part of a kit given to newly-diagnosed women so that others can benefit from the stories of Silvia and the other courageous participants.

We were honoured to be part of this project and proud that the Rethink team entrusted us with this special and important initiative.  The Cancer Fabulous Diaries is now part of a kit given to newly-diagnosed women so that others can benefit from the stories of Silvia and the other courageous participants.

We were honoured to be part of this project and proud that the Rethink team entrusted us with this special and important initiative.  The Cancer Fabulous Diaries is now part of a kit given to newly-diagnosed women so that others can benefit from the stories of Silvia and the other courageous participants.

We were honoured to be part of this project and proud that the Rethink team entrusted us with this special and important initiative.  The Cancer Fabulous Diaries is now part of a kit given to newly-diagnosed women so that others can benefit from the stories of Silvia and the other courageous participants.

530 QUEEN ST E  |  3RD FLOOR  |  TORONTO  |  ON  |  M5A 1V2  |  647 344 1144        EMAIL US

530 QUEEN ST E  |  3RD FLOOR  |  TORONTO  |  ON  |  M5A 1V2  |  647 344 1144        EMAIL US