VERMONT CASTINGS LAUNCH

VERMONT CASTINGS LAUNCH

VERMONT CASTINGS LAUNCH

VERMONT CASTINGS LAUNCH

VERMONT CASTINGS LAUNCH

DESIGN:  SPACE | EXPERIENTIAL | GRAPHICS

DESIGN:  SPACE | EXPERIENTIAL | GRAPHICS

For the launch of its new acquisition, Vermont Castings, Canadian Tire enlisted us to help introduce the high-end barbecue line to the public, media and key influencers.  

For the launch of its new acquisition, Vermont Castings, Canadian Tire enlisted us to help introduce the high-end barbecue line to the public, media and key influencers.  

For the launch of its new acquisition, Vermont Castings, Canadian Tire enlisted us to help introduce the high-end barbecue line to the public, media and key influencers.  

For the launch of its new acquisition, Vermont Castings, Canadian Tire enlisted us to help introduce the high-end barbecue line to the public, media and key influencers.  

For the launch of its new acquisition, Vermont Castings, Canadian Tire enlisted us to help introduce the high-end barbecue line to the public, media and key influencers.  

C+C_CTxVC_BBQEvent_1

The first phase of the campaign involved teasing the Vermont Castings phoenix-like logo.  With the high-traffic location of Union Station secured, we were tasked with creating a highly-visible and engaging structure to pique interest and garner interactions.  We designed a large-scale photo op that showcased the logo and tagline in an impactful way. Passersby were further incentivized to post their photos in front of the photo op with a chance to win Toronto Maple Leafs tickets. 

The first phase of the campaign involved teasing the logo.  With the high-traffic location of Union Station secured, we were tasked with creating a highly-visible and engaging structure to pique interest and garner interactions.  We designed a large-scale photo op that showcased the logo and tagline in an impactful way. Passersby were further incentivized to post their photos in front of the photo op with a chance to win Toronto Maple Leafs tickets. 

The first phase of the campaign involved teasing the logo.  With the high-traffic location of Union Station secured, we were tasked with creating a highly-visible and engaging structure to pique interest and garner interactions.  We designed a large-scale photo op that showcased the logo and tagline in an impactful way. Passersby were further incentivized to post their photos in front of the photo op with a chance to win Toronto Maple Leafs tickets. 

The first phase of the campaign involved teasing the logo.  With the high-traffic location of Union Station secured, we were tasked with creating a highly-visible and engaging structure to pique interest and garner interactions.  We designed a large-scale photo op that showcased the logo and tagline in an impactful way. Passersby were further incentivized to post their photos in front of the photo op with a chance to win Toronto Maple Leafs tickets. 

The first phase of the campaign involved teasing the logo.  With the high-traffic location of Union Station secured, we were tasked with creating a highly-visible and engaging structure to pique interest and garner interactions.  We designed a large-scale photo op that showcased the logo and tagline in an impactful way. Passersby were further incentivized to post their photos in front of the photo op with a chance to win Toronto Maple Leafs tickets. 

C+C_CTxVC_InstaWall_5
C+C_CTxVC_InstaWall_1
C+C_CTxVC_InstaWall_2

The second phase involved a full-scale takeover of a local BBQ restaurant, turning it into Vermont Castings HQ for an evening event welcoming local media, influencers and VIPs.  With custom display units, signage and graphics, we ensured the brand and products took centre stage, giving guests the opportunity to check out the outdoor grills and accessories.

The second phase involved a full-scale takeover of a local BBQ restaurant, turning it into Vermont Castings HQ for an evening event welcoming local media, influencers and VIPs.  With custom display units, signage and graphics, we ensured the brand and products took centre stage, giving guests the opportunity to check out the outdoor grills and accessories.

The second phase involved a full-scale takeover of a local BBQ restaurant, turning it into Vermont Castings HQ for an evening event welcoming local media, influencers and VIPs.  With custom display units, signage and graphics, we ensured the brand and products took centre stage, giving guests the opportunity to check out the outdoor grills and accessories.

The second phase involved a full-scale takeover of a local BBQ restaurant, turning it into Vermont Castings HQ for an evening event welcoming local media, influencers and VIPs.  With custom display units, signage and graphics, we ensured the brand and products took centre stage, giving guests the opportunity to check out the outdoor grills and accessories.

The second phase involved a full-scale takeover of a local BBQ restaurant, turning it into Vermont Castings HQ for an evening event welcoming local media, influencers and VIPs.  With custom display units, signage and graphics, we ensured the brand and products took centre stage, giving guests the opportunity to check out the outdoor grills and accessories.

C+C_CTxVC_BBQEvent_5
C+C_CTxVC_BBQEvent_2
C+C_CTxVC_BBQEvent_3
C+C_CTxVC_BBQEvent_4
C+C_CTxVC_BBQEvent_8
C+C_CTxVC_BBQEvent_9
C+C_CTxVC_BBQEvent_11
C+C_CTxVC_BBQEvent_6
C+C_CTxVC_BBQEvent_10

Our client was thrilled with the end result, the positive feedback they received across the board and our overall collaboration from beginning to end.  With a conservative budget and tight timeframe, we ensured this important launch was a resounding success — and that a few inner grillmasters were unleashed in the process.   

Our client was thrilled with the end result, the positive feedback they received across the board and our overall collaboration from beginning to end.  With a conservative budget and tight timeframe, we ensured this important launch was a resounding success — and that a few inner grillmasters were unleashed in the process.   

Our client was thrilled with the end result, the positive feedback they received across the board and our overall collaboration from beginning to end.  With a conservative budget and tight timeframe, we ensured this important launch was a resounding success — and that a few inner grillmasters were unleashed in the process.   

Our client was thrilled with the end result, the positive feedback they received across the board and our overall collaboration from beginning to end.  With a conservative budget and tight timeframe, we ensured this important launch was a resounding success — and that a few inner grillmasters were unleashed in the process.   

Our client was thrilled with the end result, the positive feedback they received across the board and our overall collaboration from beginning to end.  With a conservative budget and tight timeframe, we ensured this important launch was a resounding success — and that a few inner grillmasters were unleashed in the process.   

530 QUEEN ST E  |  3RD FLOOR  |  TORONTO  |  ON  |  M5A 1V2  |  647 344 1144        EMAIL US

530 QUEEN ST E  |  3RD FLOOR  |  TORONTO  |  ON  |  M5A 1V2  |  647 344 1144        EMAIL US